CORPORATE SOCIAL RESPONSIBILITY AND ACCOUNTING: MEASURING NON-FINANCIAL PERFORMANCE IN MODERN BUSINESSES

Abstract

Corporate Social Responsibility (CSR) has emerged as a pivotal aspect of contemporary business practices, intertwining ethical considerations with corporate performance. This paper examines the intersection of CSR and accounting, specifically focusing on the methods and metrics employed to measure non-financial performance in modern enterprises. As stakeholders increasingly demand transparency and accountability, companies are called to demonstrate their commitment to social and environmental responsibilities alongside traditional financial metrics. This study explores various frameworks and indicators for assessing non-financial performance, including environmental impact, social equity, and governance practices. The findings indicate that robust measurement of non-financial performance not only enhances corporate reputation but also fosters sustainable business practices that contribute to long-term profitability. The integration of CSR into accounting frameworks presents challenges, including standardization and the need for reliable data. Ultimately, this research underscores the importance of a holistic approach to performance measurement, where CSR is not merely an adjunct to financial reporting but an integral part of corporate strategy.