STRATEGIC RESILIENCE: A MANAGERIAL APPROACH TO CRISIS PREPAREDNESS IN THE POST-PANDEMIC WORLD

Abstract

The COVID-19 pandemic has fundamentally reshaped the global business landscape, highlighting the urgent need for organizations to adopt resilient and adaptive strategies. This paper explores the concept of strategic resilience as a critical managerial approach to navigating crises in an increasingly volatile and uncertain environment. By integrating principles from risk management, change leadership, and organizational agility, the study outlines how managers can proactively build preparedness and responsiveness into the core of business operations. Emphasis is placed on long-term strategic planning, cross-functional collaboration, and leveraging digital transformation to enhance resilience. The paper also examines case studies of organizations that successfully adapted during the pandemic, offering insights into best practices for future crisis management. Ultimately, the research underscores that resilience is not merely a reactive measure, but a proactive strategic capability essential for sustained success in the post-pandemic world.