CROSS-BORDER E-COMMERCE: OPPORTUNITIES AND REGULATORY CHALLENGES

Abstract

Cross-border e-commerce has emerged as a transformative force in global trade, offering businesses and consumers unprecedented access to international markets. This growth presents significant opportunities such as market expansion, enhanced consumer choice, and economic development. However, it also introduces complex regulatory challenges including customs compliance, data protection, taxation, and consumer rights enforcement. Addressing these challenges requires coordinated international policies and adaptive regulatory frameworks to foster a secure, efficient, and fair trading environment. This paper explores the dual aspects of opportunities and regulatory hurdles in cross-border e-commerce, highlighting key trends and policy implications for stakeholders.