DESIGNING RESPONSIBLE CREDIT: INSIGHTS FROM BUY NOW PAY LATER USAGE IN INDIA

Abstract

Buy Now, Pay Later (BNPL) services are the way young consumers consume credit, especially among digitally savvy Gen-Z and Millennials in India. This paper examines the effects of BNPL usage on traditional credit and financial behavior. We used secondary data and primary survey analysis (a sample of 190 users), the study findings show that while BNPL offers convenience and flexibility, it also leads overspending and increases risk for users of BNPL.