A STUDY ON THE AWARENESS AND PERCEPTION OF CRYPTOCURRENCY IN SURAT CITY

Abstract

Today, the current scenario in the world is the rapid development of information and communication technology. With the considerable growth in online usage, virtual currency has emerged as a new business phenomenon. Cryptocurrency is not fully regulated or controlled as one form of virtual currency. So, most countries have yet to admit this currency to their economic and financial activities. The Indian government proposed introducing Digital currency starting in 2022-23; the Reserve Bank of India will issue digital currency using blockchain and other technologies. This study aims to understand and evaluate the awareness and perception level of cryptocurrency in the people of Surat city. This study utilised a descriptive research design and convenience sampling method. Descriptive statistics are used to analyse data in which frequency and percentage statistical tools are used by SPSS software. The study's findings said that most respondents (67.9%) know different types of cryptocurrencies but hardly invest in cryptocurrency. Furthermore, respondents stated that the major reason for investing in cryptocurrencies is to maximise profit and revenue.