SMART BANKING: THE IMPACT OF AI AND MACHINE LEARNING ON FINANCIAL SERVICES DELIVERY

Abstract

The integration of Artificial Intelligence (AI) and Machine Learning (ML) into the financial services sector has significantly transformed traditional banking operations. These advanced technologies enable the development of smart banking solutions that enhance customer experience, optimize decision-making processes, and improve risk management. From automated customer support to fraud detection and personalized financial planning, AI and ML are reshaping how banks deliver services and interact with clients. This paper explores the applications, benefits, and challenges associated with the adoption of AI-driven systems in banking, highlighting the shift toward more efficient, data-driven financial ecosystems. Additionally, it discusses regulatory implications and the future trajectory of AI in banking.