ANALYSING KEY CHALLENGES IN E-COMMERCE AND RECOMMEND IT’S MEASURES

Abstract

In today’s 21st century all the people are busy in their work. They don’t have a time to go physically for purchase their daily needful things. At that time they choose an option of online shopping which is an important part of E-Commerce. With the help of E-Commerce they gets all the things which they need at their doorstep. In India most of the people’s are use this platform. But at the same time they face lot of the problems - obstacles while purchasing online. Now we need to overcome this pitfalls. In this research paper we will analyze the challenges regarding E-Commerce-measures to address the issues. The focus on improving the E- commerce system-overall it’s experience.