ANALYZING THE IMPACT OF YOUTUBE AS A CAREER OPTION FOR GEN Z

Abstract

This study examines the multifaceted landscape of YouTube as a career option for Generation Z, delving into the motivations, challenges, and implications associated with pursuing content creation on this influential digital platform. With the emergence of Generation Z, characterized by its digital nativism, YouTube has evolved beyond a mere content-sharing platform to a viable avenue for career aspirations. Employing a mixed-methods approach, our research combines quantitative surveys and qualitative interviews to capture the nuanced experiences of aspiring and established YouTubers.