MACHINE LEARNING IN PREDICTIVE ANALYTICS: A GAME CHANGER FOR BUSINESS DECISION MAKING

Abstract

Machine learning (ML) has revolutionized the field of predictive analytics, emerging as a transformative tool for enhancing business decision-making processes. By leveraging advanced algorithms, machine learning enables organizations to analyze vast datasets, uncover patterns, and generate accurate predictions, fostering data-driven strategies. Predictive analytics powered by machine learning extends beyond traditional statistical models, offering dynamic adaptability and superior precision. This has proven instrumental in optimizing operations, understanding customer behavior, managing risks, and predicting market trends with unprecedented accuracy.