THE ALGORITHMIC CONSUMER: HOW AI SHAPES DESIRE AND DECISION IN DIGITAL MARKETS

Abstract

In the era of hyper-digitalization, the modern consumer has evolved into an algorithmic consumer—an individual whose preferences, desires, and purchasing decisions are continuously shaped and refined by artificial intelligence (AI) systems. This research article, “The Algorithmic Consumer: How AI Shapes Desire and Decision in Digital Markets,” explores the intricate relationship between consumer behavior and algorithmic technologies that dominate contemporary marketing ecosystems. Through personalized recommendations, predictive analytics, and data-driven persuasion, AI has transformed the consumer journey from a self-directed process to one largely mediated by intelligent systems. The study aims to analyze how machine learning algorithms, recommendation engines, and predictive models influence not only what consumers buy but also how they think, feel, and form desires in digital spaces.