E-COMMERCE AND DIGITAL ECONOMY

Abstract

Commerce has entered the stage of universal accessibility in its development. The core of commerce is understanding how businesses operate and how trade, which is the exchange of goods and services for a price, takes place. The reason for this stage was the Internet and communication tools. It has transformed business models by increasing efficiency, lowering costs, and expanding market access for businesses of all sizes, while offering consumers more choices and convenience. However, this digital shift also raises concerns about issues such as consumer protection, intellectual property, cybersecurity, economic inequality, and the displacement of traditional retail jobs. Commercial activity has moved to the Internet, has spread all over the world and has become available non-stop. New online business platforms have become the foundation of many large and small companies. The development and diffusion of information technology was the beginning of this global accessibility of digital resources for doing business. This article defines concepts such as “e-commerce” and “digital economy”, and discusses a brief history of the introduction of these concepts in our modern reality. The paper discusses the main aspects of e-commerce that have influenced the development of the digital economy. The article also reviews best practices and analyses methods and tools of electronic commerce and their best use in business development