LOVE BOMBING: EXCESSIVE AFFECTION AS A MANIPULATION TOOL

Abstract

Love bombing is a manipulative relational strategy marked by overwhelming affection, attention, and early declarations of love aimed at fostering emotional dependence and control. This chapter explores its neurobiological, psychological, and clinical underpinnings. Neurobiologically, it activates the brain's reward and attachment pathways, including dopaminergic circuits in the ventral tegmental area and the nucleus accumbens, while intensifying oxytocin- and vasopressin-driven bonding. Psychologically, it functions through intermittent reinforcement, generating trauma bonds and cognitive dissonance that persist despite emotional abuse or rejection. Clinically, love bombing often appears in individuals with Cluster B personality traits, particularly narcissistic and borderline types, though motives vary. Affected individuals may develop anxiety, depression, post-traumatic stress, or complex trauma symptoms. Assessment involves examining relational pacing, boundary integrity, and behavioural patterns. Effective treatment draws on psychoeducation, trauma-informed, dialectical, and schema therapies, alongside attachment-based approaches. Preventive strategies emphasizing awareness, screening, and survivor support may mitigate its psychological impact.