ADAPTING HRM STRATEGIES TO THE GIG ECONOMY: CHALLENGES AND OPPORTUNITIES

Abstract

The advent of the gig economy has ushered in a transformative shift in the nature of work, posing significant challenges and opportunities for Human Resource Management (HRM) strategies. This review research paper critically examines the multifaceted landscape of HRM in the gig economy, aiming to identify key challenges faced by organizations and explore the potential opportunities for optimizing workforce management. The paper delves into the dynamic nature of gig work, the evolving expectations of gig workers, and the implications for traditional HRM practices.