E-COMMERCE EVOLUTION: AI AND ML TRANSFORMATIONS IN ONLINE RETAIL SUPPLY CHAIN

Abstract

The rapid evolution of e-commerce has significantly reshaped the landscape of the online retail supply chain, propelling the integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML). This review research paper explores the transformative impact of AI and ML on various facets of the online retail supply chain, aiming to provide a comprehensive understanding of the evolving dynamics within the e-commerce sector.