NEURAL NETWORKS IN RETAIL: TRANSFORMATIVE APPLICATIONS OF AI AND ML IN CUSTOMER-CENTRIC BUSINESS MODELS

Abstract

The rapid advancement of Artificial Intelligence (AI) and Machine Learning (ML) technologies has revolutionized various industries, with retail being at the forefront of transformative applications. This review research paper explores the pervasive impact of Neural Networks in retail settings, elucidating the innovative ways in which AI and ML are reshaping customer-centric business models. The paper delves into the multifaceted applications of Neural Networks, ranging from personalized recommendation systems and demand forecasting to inventory management and customer experience enhancement.