CYBER SECURITY IN E-COMMERCE: CHALLENGES AND BEST PRACTICES

Abstract

As e-commerce continues to expand, the importance of robust cyber security measures becomes increasingly critical. This paper explores the various challenges faced by online businesses in safeguarding sensitive data against cyber threats. Key issues include data breaches, payment fraud, and the vulnerability of third-party services. Through an analysis of current trends and threat landscapes, this study highlights best practices for enhancing security in e-commerce environments, such as implementing strong encryption protocols, adopting multi-factor authentication, and conducting regular security audits. The findings underscore the necessity for e-commerce entities to cultivate a proactive security culture and stay informed about emerging threats to protect both their customers and their business.