TO STUDY THE IMPACT OF LONG-TERM FINANCIAL PLANNING ON INVESTOR CONFIDENCE IN SUSTAINABLE GROWTH AND CHALLENGES AMONG YOUNG FOOD-TECH ENTREPRENEURS IN INDIA

Abstract

The Indian food-tech sector has emerged as one of the fastest-growing startup ecosystems, driven by digital adoption, evolving consumer preferences, and technological innovation. Young entrepreneurs dominate this sector, launching ventures in online food delivery, cloud kitchens, health-oriented brands, and agri-tech solutions. Despite the growth potential, food-tech startups face challenges such as high operational costs, thin margins, regulatory pressures, and sustainability requirements. Investor confidence plays a critical role in determining startup survival, funding, and scalability. Long-term financial planning (LTFP) is a key mechanism through which startups enhance credibility and manage risks. This study examines the impact of LTFP on investor confidence in young food-tech startups in India. Using a conceptual and secondary data approach, the study highlights how structured financial planning improves transparency, supports sustainability, mitigates risks, and fosters investor trust. Recommendations are provided to strengthen financial planning practices and enhance funding opportunities for young entrepreneurs.