ETHICAL SENSITIVITY AND SOCIAL RESPONSIBILITY ORIENTATION AMONG UNIVERSITY STUDENTS IN THE DIGITAL AGE

Abstract

This study explored the level of ethical sensitivity and the nature of social responsibility orientation among university students in the contemporary digital age. As digital platforms became the primary arenas for academic and social interaction, traditional ethical frameworks were increasingly challenged by emerging issues such as AI-driven plagiarism, data privacy concerns, and digital activism. Utilizing a descriptive research design, this paper examined how students perceived their moral obligations and their roles within a globalized society. The findings suggested a moderate level of ethical sensitivity among the participants, which was frequently hindered by the phenomenon of "digital convenience." Furthermore, the results indicated that social responsibility orientation shifted toward global digital advocacy, often at the expense of traditional local community engagement. The study concluded that while digital connectivity expanded the scope of student awareness, it simultaneously created a "moral buffer" that complicated the execution of consistent ethical behavior.