CULTURAL TOURISM AND EXPERIENTIAL PRACTICES IN HOTELS

Abstract

Cultural tourism has emerged as a vital dimension of the hospitality industry, emphasizing not only accommodation but also the integration of cultural identity, heritage, and immersive experiences within hotel settings. Hotels today increasingly position themselves as cultural hubs, offering guests opportunities to engage with local traditions, art, cuisine, and community narratives. This shift reflects a broader demand for experiential practices that transform travel into meaningful encounters, allowing visitors to connect authentically with the destinations they explore. From architectural design inspired by local heritage to curated cultural events, culinary experiences, and partnerships with local artisans, hotels play a crucial role in promoting cultural sustainability and enhancing guest satisfaction. The integration of cultural tourism practices also contributes to destination branding, economic growth, and community engagement, while fostering intercultural understanding. This abstract highlights how hotels can function as agents of cultural exchange, blending comfort with authenticity and innovation in guest experiences.