TRADITION MEETS TOURISM: A REVIEW STUDY OF SUSTAINABLE DEVELOPMENT PROSPECT IN THE CONTEXT OF PURULIA DISTRICT

Abstract

This review study analyses academic research from the past ten years on sustainable tourism development in Purulia district, West Bengal. Purulia belongs to the socio-economically vulnerable Jangal Mahal region and suffers from climate risks in agriculture. The district uses its beautiful landscapes and rich traditions, like the UNESCO-listed Chhau dance, to create alternative rural livelihoods. However, current research reveals a major problem. While craft villages like Charida generate local income, the revenue is highly seasonal. Most profits leak out to external corporate resort owners instead of staying with local communities. Additionally, popular eco-tourism spots face environmental strain, including air water pollution. Current top-down tourism models commodity tribal culture and exclude local village councils from decision-making. The study concludes that Purulia must shift toward decentralized, community-based tourism. This policy change is mandatory to protect cultural authenticity, empower tribal networks, introducing digital e-commerce training and preserve regional biodiversity.