DIGITAL TRANSFORMATION IN TRAVEL AND TOURISM INDUSTRY: A REVIEW

Abstract

The IR4.0 (Industrial Revolution) wave has encouraged the creation of a wide range of mobile apps, some of them helps to ensure that tourism-related activities can run smoothly. Many of the jobs performed by tourist personnel in the industry have been supplanted by these smartphone apps. But the real question is how much a visitor can benefit from and be satisfied with these apps' shortcomings throughout his tour visit. The research on the use of mobile apps in tourism served as the foundation for creating this paper.