EMPLOYEE RETENTION STRATEGIES IN THE AGE OF DIGITAL TRANSFORMATION

Abstract

In the era of digital transformation, employee retention has emerged as a critical challenge for organizations striving to maintain a competitive edge. The rapid adoption of technology has reshaped workplace dynamics, influencing how employees interact, engage, and perceive their roles within the organization. This paper explores key employee retention strategies tailored for the digital age, emphasizing the importance of fostering a digital culture, providing continuous learning opportunities, enhancing employee experience through technological tools, and promoting flexible working environments. It also delves into the role of leadership in driving digital change while maintaining a human-centric approach. By aligning retention strategies with technological advancements, organizations can ensure workforce stability and reduce turnover, thereby securing long-term success in an increasingly digital landscape.