THE IMPACT OF E-COMMERCE ON TRADITIONAL RETAIL BUSINESSES

Abstract

E-commerce has revolutionized the retail industry, significantly impacting traditional brick-and-mortar businesses. The rise of online shopping platforms has reshaped consumer behavior, offering unparalleled convenience, a wider range of product choices, and competitive pricing. As a result, traditional retailers face growing challenges in maintaining their market share and adapting to digital trends. This paper examines the effects of e-commerce on traditional retail businesses, highlighting key areas such as changes in consumer preferences, operational adjustments, and the need for omnichannel strategies. It also explores how traditional retailers can leverage technology to enhance customer experiences and remain competitive in a digital-driven marketplace.