THE PSYCHOLOGY OF MEDIA MANIPULATION: HOW IT SHAPES AND DISTORTS SOCIAL ATTITUDES

Abstract

The psychology of media manipulation explores how various media platforms and content producers shape and distort social attitudes through selective framing, emotional appeal, and strategic messaging. This phenomenon operates on cognitive biases, emotional triggers, and the social dynamics of group behavior. By leveraging persuasive techniques such as repetition, priming, and narrative construction, media can subtly influence public opinion, reinforce stereotypes, or even create divisive ideologies. The process often exploits inherent psychological vulnerabilities, such as the need for cognitive consistency, social conformity, and the tendency to favor emotionally charged information over neutral data. Furthermore, the rapid proliferation of digital media and social networks has amplified the reach and impact of these manipulative practices, contributing to echo chambers, misinformation, and polarized societies. Understanding the psychological mechanisms behind media manipulation is critical in fostering media literacy, promoting critical thinking, and mitigating the harmful effects of distorted representations in shaping societal values, beliefs, and behaviors.