DIGITAL PSYCHOLOGY: INFLUENCE OF TECHNOLOGY ON HUMAN BEHAVIOUR

Abstract

Digital psychology is an emerging field that explores the interaction between technology and human behaviour, focusing on how digital tools such as smart phones, social media, and artificial intelligence influence cognitive, emotional, and social processes. The rapid integration of digital technologies into daily life has transformed human interactions, learning, and mental health management. This study investigates the effects of digital environments on cognitive functions, such as attention and memory, and emotional outcomes, including mental health challenges like anxiety and depression. Additionally, it examines how technology shapes social behaviour, particularly in terms of communication and identity. Key advancements in the field include the use of artificial intelligence for psychological assessments, virtual reality for therapeutic interventions, and digital therapeutics for mental health management.