SOCIAL MEDIA AS EDUCATIONAL TOOLS

Abstract

Social media denotes the channels through which individuals engage in creating, sharing, and exchanging information and ideas within virtual communities and networks. The advent of 4G technology has catalysed a significant transformation in the realm of education. In contemporary times, the widespread utilization of smartphones has cultivated a familiarity with social media platforms such as WhatsApp, Facebook, and YouTube. Individuals have the liberty to acquire knowledge from social media at their convenience and in their preferred language. YouTube hosts a plethora of channels catering to the educational needs of students and other individuals. Access to live news updates across various domains not only enriches education but also ensures individuals remain abreast of current affairs. The indispensable role of social media today is indisputable. Scholars and researchers must proactively explore novel approaches to leverage social media for educational enrichment. This media has facilitated the creation and effortless transmission of content in various forms such as images, videos, audio, and text. The array of services offered by social media encompasses blogs, wikis, social bookmarking, social networking platforms, virtual realms like online gaming sites, and media sharing platforms such as YouTube and Instagram