RECONCEPTUALIZING NEW PARADIGMS OF INVESTMENT STRATEGIES FOR VIKSIT BHARAT: AN EXPLORATIVE STUDY

Abstract

In the present fluctuating business economy pathway towards fruitful investment strategies is quite imperative for sustainable economic progression. The present paper unfolds diverse magnitudes of investment proponents ranging from investing behaviour, investing strategies, behavioural attributes, sustainable ESG investments, evolutionary finance, profitable momentum strategies and factor-based investing. The study is based on primary and secondary collection methods through application of Likert scaling techniques. The findings of the study highlight demographic analysis and perception analysis with multidimensional outcome of investment domain. The authors made a realistic attempt to project and explore prospective investment strategies and trends amidst waves of radical financial transformation with the prospect of long-term financial sustenance boosting economic progression of ‘Atmanirbhar Bharat’ in the days to come.