CSR AS A STRATEGIC TOOL FOR BUILDING COMMUNITY RELATIONS

Abstract

Corporate Social Responsibility (CSR) has evolved into a strategic approach for organizations aiming to foster meaningful relationships with communities. This concept transcends mere philanthropy, embedding social, environmental, and ethical considerations into business practices. When effectively implemented, CSR initiatives serve as a bridge between corporations and the communities they operate within, addressing societal challenges while enhancing corporate reputation. By aligning CSR goals with community needs, companies can build trust, enhance their social license to operate, and create a positive impact on stakeholders. The integration of sustainability, education, health, and infrastructure development into CSR strategies not only benefits communities but also contributes to long-term organizational success. This paper explores the multifaceted role of CSR as a strategic tool, examining its potential to create shared value, promote stakeholder engagement, and establish robust community relations. It highlights case studies and best practices that demonstrate how strategic CSR initiatives can lead to sustainable community development and organizational growth.