CHANGE MANAGEMENT IN DIGITAL TRANSFORMATION: A CASE STUDY APPROACH

Abstract

Change management is a critical enabler of successful digital transformation initiatives, ensuring the seamless integration of new technologies, processes, and organizational structures. This study explores the role of change management in facilitating digital transformation through a case study approach, analyzing real-world examples from diverse industries. The research identifies key drivers, challenges, and best practices in managing change effectively during digital transformation projects. Findings indicate that organizations adopting a structured change management framework experience higher levels of employee engagement, smoother transitions, and improved outcomes. The study also highlights the importance of leadership commitment, stakeholder alignment, and continuous communication in overcoming resistance to change. By providing actionable insights, this research aims to assist organizations in navigating the complexities of digital transformation and achieving sustained success in a rapidly evolving digital landscape.