ENTREPRENEURIAL INNOVATION: STRATEGIES FOR GROWTH IN EMERGING MARKETS

Abstract

Entrepreneurial innovation plays a crucial role in driving growth and competitive advantage, particularly in emerging markets where opportunities and challenges abound. In these regions, businesses face distinct economic, social, and technological dynamics that demand innovative strategies for sustainable growth. This paper explores various entrepreneurial strategies that can foster innovation, focusing on market-specific approaches, resource optimization, and overcoming infrastructural constraints. It highlights how entrepreneurs can leverage local knowledge, adopt disruptive technologies, and form strategic alliances to drive business expansion. Additionally, the study examines the role of government policies, funding mechanisms, and institutional support in enhancing the innovation capacity of businesses in these regions. The findings suggest that understanding local market nuances and adapting global best practices are essential to developing robust entrepreneurial strategies that ensure long-term success in emerging markets.