FROM ROUTINE TO REVOLUTION: POWER OF HABITS IN CHANGE

Abstract

Habit development is an important component of behavioural alteration and maintenance of behaviour, impacting behaviour in a wide variety of domains, including health, learning, and the consumer market. In this paper, findings from various studies are combined and analyzed with the aim of understanding the mechanisms by which habits achieve behavioural change. Hawlader et al. Using (2023) and to point out the relevance of habituation theory in promoting PE, it is suggested that repetitive cues and reinforcements are required for long term change. Wang et al. (2023) neuroscientific evidence correlating global functional network characteristics to individual variations with habit formation and thus biological basis of behavioural modification. Jager (2014) expands this view by providing a dynamical understanding of habits breaking and further supports the need for structured interventions. In social and behaviour change communication (SBCC), Bose et al. (2023) investigate the influence of interventions in enhancing HIV prevention for adolescent girls and young women with a focus on the way habits shape public health interventions. Furthermore, Kharbanda and Singh (2022) explain sustainable consumption behaviour, connecting habit development with environmentally context-led decision making.