FINANCIAL MANAGEMENT STRATEGIES IN POST-PANDEMIC ECONOMIES: A REVIEW OF EMERGING TRENDS

Abstract

The COVID-19 pandemic has significantly reshaped global economic structures, compelling businesses and policymakers to adopt new financial management strategies to ensure resilience and sustainability. This review examines emerging trends in financial management within post-pandemic economies, focusing on risk mitigation, digital transformation, sustainable finance, and regulatory adaptations. The pandemic accelerated the adoption of digital financial solutions, including fintech innovations, blockchain applications, and artificial intelligence-driven financial analytics. Additionally, businesses have shifted towards more agile financial planning, emphasizing liquidity management, cost efficiency, and diversified revenue streams to withstand future economic shocks. Sustainable finance has also gained prominence, with increased investments in environmental, social, and governance (ESG) initiatives to align financial strategies with long-term sustainability goals. Furthermore, governments and financial institutions have introduced new regulatory frameworks and fiscal policies to stabilize economies and promote financial resilience. By analyzing these developments, this review highlights the critical role of adaptive financial strategies in fostering economic recovery and long-term stability in a post-pandemic world.