THE ROLE OF AI IN BUSINESS DECISION-MAKING: ENHANCING ACCURACY AND EFFICIENCY

Abstract

Artificial Intelligence (AI) is transforming business decision-making by enhancing accuracy, efficiency, and strategic insights. AI-driven technologies, such as machine learning, natural language processing, and predictive analytics, enable businesses to process vast amounts of data, identify patterns, and make informed decisions with minimal human intervention. These capabilities improve operational efficiency, reduce risks, and optimize resource allocation. Furthermore, AI supports real-time decision-making, personalized customer experiences, and market forecasting, thereby fostering competitive advantage. However, challenges such as data privacy concerns, algorithmic biases, and ethical considerations must be addressed for responsible AI integration. As AI continues to evolve, its role in business decision-making will expand, leading to more intelligent, data-driven, and adaptive business strategies.