A STUDY ON FACTORS INFLUENCING SALES AND DISTRIBUTION MANAGEMENT WITH SPECIAL REFERENCE TO MANUFACTURING INDUSTRY IN INDIAN CONTEXT

Abstract

Sales and distribution management plays a vital role in the success of businesses, particularly in the manufacturing industry, where the effective movement of goods from production to the end consumer is critical. There are multifaceted factors influencing sales and distribution management within the Indian manufacturing industry. The complexity of the Indian market includes diverse consumer demographic, technological advancement, and regulatory framework. Meeting this diversity requires intense involvement in the market. This study on Sales and Distribution Management is a descriptive study conducted extremely with the help of secondary data. The Researchers aim to understand the significance of Sales and Distribution Management at Organisations. The study further aims to identify the factors influencing the Sales and Distribution Management at Organisations with Special reference to manufacturing industry. The Researchers gather the challenges encountered during Sales and Distribution Management at Organisations with special reference to manufacturing industry. The study encompasses the domain of Sales and Distribution Management with special reference to Manufacturing Industry in India. The Researchers have generalized the understanding and hence the inferences are indicative in nature.