ECOPRENEURSHIP- A NEW ERA OF ENTREPRENEURSHIP

Abstract

The most important thing that needs to be considered when shaping the future is to minimize the negative impact of our lifestyles on the planet and to emphasize behaviors that are beneficial to the environment. In this regard, sustainability plays a very important role in business. Sustainability is maintaining or improving desirable materials and conditions in the long run. As a business strategy, sustainability is about reducing negative environmental impacts resulting from the company's operations. In the age of entrepreneurship, we are entering a new era. The result of applying the principles of entrepreneurship to the solution of environmental problems that a company faces or to the operation of sustainably is called Ecopreneurship or Green Entrepreneurship.